Built from the culture we were already part of.
Punkshop started in 2003 as an independent online store connected to Brazil's punk, hardcore and alternative music scene. We created it around the music, bands and visual culture we were already part of.
As co-founder and Visual Designer, I've been involved in almost every visual aspect of Punkshop, from the website to merchandise, campaigns, photography and communication.
Growing with the web.
Punkshop has been online for more than two decades. I've redesigned the store many times along the way, adapting it as the web, e-commerce and the way people shop online changed.
Looking back at those versions is also a small record of how digital design itself has evolved.
More than an online store.
Punkshop was never just a website. We created merchandise, sold physical music, packed and shipped orders across Brazil, and eventually took the store into concerts and events.
Design was part of every step, from what people saw online to what they received at home or found at a show.
Merchandise as visual culture.
Merchandise was always a big part of Punkshop. I designed shirts and products for our own projects and for bands around us, inspired by records, flyers, skate graphics, punk and hardcore.
Seeing those designs being worn at shows was probably the clearest sign that Punkshop had become part of the scene itself.
Always changing, still Punkshop.
Punkshop never had a rigid visual system. The design changed with the products, campaigns and whatever was happening around us at the time.
But some things kept coming back: black, white, yellow, bold typography and a certain DIY attitude. Those elements have always been part of Punkshop.
Designing for the everyday business.
Running Punkshop means I'm constantly designing something — a promotion, a newsletter, a new product, a banner or a social post.
Over time, design simply became part of how I run the business.
Still independent.
More than twenty years later, Punkshop is still independent, still changing and still part of the culture it grew out of.
